The Two Sides Principles were decided after extensive discussion by all members of the Print and Paper Sustainability Group during March 2009 and were adopted by Australia with the establishment of Two Sides Australia in 2011.
The Two Sides Principles demonstrate significant commitment by members of Two Sides to measure, manage and reduce their environmental impact.
Two Sides Australia draws its membership from all sectors of the Graphic Communications Value Chain.
Two Sides Australia will actively promote the sustainability of the Industry setting out the facts and ensuring that erroneous and misleading environmental statements are refuted; providing in return accurate and verifiable information which reflects the activity of the industry in developing sustainable practices.
Two Sides Australia members also believe in and will adopt a set of Principles which demonstrate their environmental commitment.
The key decision making body of Two Sides Australia is the Steering Group, drawn from leading membership companies spanning the whole supply chain. Any member can apply to join the Steering Group by writing to the Board of Two Sides Australia. The Group will be restricted to a manageable number.
To ensure effectiveness, special groups will be established to promote specific aspects of the work of Two Sides Australia.
A Marketing Group will discuss and recommend ways to deliver the Two Sides Australia messages, assisted by the specific skills offered by Partner Members.
Good governance of Two Sides Australia is provided by the Board.
Two Sides Australia will provide an annual review of its activities. Two Sides Australia also releases a regular newsletter to members and interested parties.
It is envisaged that the Two Sides Australia Principles and Member Commitments will be recognised as setting a standard that will give confidence to Print and Paper users and all stakeholders that members are acting in a sustainable manner in all areas of their operations.
It is recognised that there are many accreditation schemes which seek to assure purchasers of Print and Paper that materials meet certain criteria. These are, however, very often limited to one aspect of process or manufacture whereas Two Sides provides an assurance of the whole organisation’s approach to their activities. Membership of Two Sides Australia requires that members are implementing sustainable environmental practices right across their organisations.
It is planned to establish Two Sides Australia as an independent, not for profit organisation. It is intended that Two Sides Australia operate under the auspices of the Printing Industries Association of Australia (Printing Industries) in conjunction with the Australasian Paper Industry Association (APIA). All necessary steps will be taken to ensure that the activities of Two Sides Australia comply with all applicable competition rules.
Any organisation involved in the Graphic Communication Value Chain who adopts and practices, and if requested can show compliance with, the prevailing Two Sides Australia Principles, may ask to become a Two Sides Australia Member.
The eligibility and suitability of the applicant will be determined by the Board of Two Sides Australia following a review by the Two Sides Secretariat. If membership is denied the applicant may appeal to the board of Two Sides Limited UK as principle licence holder.
In assessing the suitability for membership the Board will consider such things as the company’s environmental management strategy, the level and quality of relevant certification, evidence of best practice in environmental management in business operations, community based activities linked to promoting sustainable industry practices, demonstrated improvement in environmental performance over the last three years and any evidence of negative environmental behaviour or practices.
Any decision, regarding an applicant’s membership of Two Sides Australia, will be at the sole discretion of the Two Sides Limited UK Board. In making a determination the Board of Two Sides Limited UK will consider a consistent international approach to brand values and protection.
A key principle of Two Sides Australia is to be inclusive, encouraging organisations of all sizes to contribute to the overall aim of promoting responsible environmental practices throughout the Graphic Communications Value Chain.
To achieve this, annual membership fees for organisations trading for commercial reasons in Print and Paper are calculated as a percentage of their annual Relevant Turnover in Australia.
Relevant turnover is defined as the total turnover derived from those parts of the business entity that are directly involved in the Graphic Communications Value Chain.