Over 5 million women have babies in Europe each year. If even half of these women bought a pregnancy test (which weighs around 9 grams), that’s around 22.5 tonnes of plastic that ends up in the bathroom bin – or down the loo. [ 1 ]

Introducing ‘Lia’ – the world’s first flushable, biodegradable and compostable pregnancy test. It’s made of the same natural plant fibres as toilet paper and is packaged in recyclable materials, making the whole product kind to the environment.

Reducing plastic waste and empowering women one paper pregnancy test at a time.

Sources

The Memo