Paper and Print in a Digital World - An International Survey Of Consumer Preferences, Attitudes And Trust

An international survey of 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.

Download the reports below. 

Australian Report

Global Survey

New Zealand Report

Global Survey



About Two Sides

Two Sides is a global initiative by companies from the graphic communications industry including forestry, pulp, paper, inks and chemicals, pre-press, press, finishing, publishing, printing, envelopes and postal operators. Our common goal is to promote the sustainability of the graphic communications industry and dispel common environmental misconceptions by providing users with verifiable information on why print and paper is an attractive, practical and sustainable communications medium.

For more information about the report, or to learn more about Two Sides, please contact us:

Two Sides Australia
Please contact Kellie Northwood;
Telephone: 03 9421 2209

Two Sides Europe
Please contact Martyn Eustace;
Telephone: +44 (0)1327 262920

Two Sides North America
Please contact Phil Riebel;
Telephone: 855-896-7433

Two Sides Brazil
Please contact Fabio Mortara;
Telephone: 55 11 97206-4746

Two Sides South Africa
Please contact Deon Joubert;