Print and paper valued, but misunderstandings persist

Submitted by: Two Sides Australia 26/09/2016

Results of a new survey conducted by Two Sides and Toluna Inc., show that a majority of Australians want to retain a choice for paper optionsrather than be forced into ‘digital-only’ communications.
The survey also provides insight into how consumers view the environmentalimpacts of digital versus paper-based communications and how they perceive anduse paper in their everyday lives. 

For example, 69% of respondents want the option to continue receiving printedinformation as it provides a more permanent record and 88% agreed that, whenresponsibly produced, used and recycled, print and paper can be a sustainableway to communicate.

To read the full article, cick here.

Source: Printers Post