Print and Paper in a Digital World - A 2017 Global survey of consumer preferences, attitudes and trust

Submitted by: Two Sides Australia 03/10/2017

An international survey of 10,700 consumers was commissioned by Two Sides and carried out by independent research company Toluna in June 2017. The survey was undertaken in ten countries: Australia, Brazil, France, Germany, Italy, New Zealand, South Africa, Spain, the United Kingdom and the United States.

Overall, findings conclude that consumers trust, enjoy and gain a deeper understanding of information read in print, with signs of digital fatigue and concern for security and privacy evident.

Download the Global report below.

Source: Toluna & Two Sides