Life Cycle Series - How Green is your Media?

Submitted by: Two Sides Australia 31/01/2017

Background

Many Australian businesses realise the importance of committing to sustainable, environmentally friendly practices. Being pro-active to reduce environmental and social impacts is not only ethical, it strengthens a brand’s positioning with increasingly environmentally conscious consumers.However, it is a widely held myth that replacing print collateral with digital will decrease a business’s environmental impact and many companies still purport to help the environment by undertaking such activities.

To truly understand and assess which media channel, print or digital, will help with your sustainability goals, Two Sides has created a series of case studies that provide guidance to the complex and challenging task of evaluating the Life Cycle of each. By doing so, we aim to dispel the myth that going digital means ‘going green’ by highlighting a second side to the story.