Is reading from paper nicer than reading off a screen?

Submitted by: Two Sides Australia 17/08/2017

Results from a recent global consumer survey found that the majority of Australians and New Zealanders prefer paper communications. In fact, it seems many people distrust and are not swayed by corporate green claims used to promote online services over paper.

The survey details responses from Australian and New Zealand consumers, providing insight into their perception of the environmental impacts of paper and print, their perception of why companies want them to turn to digital and their preferred communication format.

This article appeared originally appeared in the VoPP Mag, Issue 1. Follow the link below to see the full story: