The results of an international survey by Two Sides provides unique insight into how print and paper is viewed, preferred and trusted by consumers.
Print and Paper Have A Great Environmental Story To Tell
Print and Paper is Renewable,Recyclable and Powerful, and has been the preferred communications medium for
2,000 years. In a multimedia world, it continues to be highly effective and, used responsibly, is inherently sustainable.
The Two Sides Vision
The Two Sides Initiative promotes the sustainability of Print and Paper and dispel common environmental misconceptions by providing users with factual information on why Print and Paper is an attractive, Practical and Sustainable communications medium.
Myths and Facts
There are Two Sides to every story and our carefully researched facts, explode the Myths and set out all you need to know about the sustainability of print and paper. A perfect way to tell the truth about our industry to staff and clients.
Your one stop access to news on the sustainability and effectiveness of Print and Paper, the emerging sustainability issues and challenges our industry is facing.
Misleading "Go paperless", "go green" and "save trees” statements are common themes these days used for cost saving purposes and are damaging to the Print and Paper industry. It is our job to refute these claims.